On-Page Optimization Factors
- Search Engine Friendly
This means the pages on your website have been properly labeled for a search engine to be able to easily identify its purpose.
- Refreshed Content (New, Optimized, or Consolidated)
Thin content or old and outdated posts are not what people searching on Google are looking for. So it’s best to keep your content fresh and in-depth on the topic.
- Mobile Friendly Content
Google crawls your pages as a mobile phone now to ensure a good user experience. So if your website has responsive pages and images that fit into a smaller screen and provide a mobile user with easy navigation and reading Google will not cast your page to the dark corners of page 2 of their search results.
- Page Speed
People are impatient now. Google does not like a page that takes more than 2 seconds to load. Especially on mobile. If your page takes longer than 2 seconds to load you need to compress and/or get rid of content that is not necessary such as a gallery of images.
- Local Search Friendly (Targeted Pages)
Pages must have a purpose, and major keywords can get really competitive to rank for. So you can work your way up with specific pages to certain locations which serve to inform or provide a service to that location.
Your Local Influence
It is crucial that your branding online, especially in the local area, stays pristine.
We at Boundless recommend an integrative strategy of maintaining a highly positive reputation online. Ask us how we can integrate your local exposure for more outreach potential and reviews.
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SEO Ranking Factors
- Technical SEO
- Local SEO Strategies
- On-Page Optimization
- Online Reputation (Reviews)
- Off-Page Optimization
- Conversion Optimization
- Content Marketing (Link Building)
Letting Your Competition Do The Heavy Lifting
When working with a Search Engine like Google that is updating and tweaking it’s algorithm frequently there is an effective way of knowing what works for a certain industry. Thus, by tracking and analyzing what is working for your competitors we can gain key insights on what you should be doing and how to outperform your competition.
With these strategic insights creating an effective SEO campaign becomes simple and most importantly effective. We are a results driven business with a passion for creating golden and long term Digital Marketing Campaigns for our clients.
111 Harnden Ave, Watertown MA
(978) 414 – 5551
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Boundless Digital is Massachusetts’s premier search engine optimization & digital marketing agency. Our passion is helping customers succeed online through a variety of digital marketing avenues. We do this by providing an increase of traffic and creating systems that convert that traffic into customers.